Adriana Georgescu | Executive & Team Coach
Most leaders I work with aren't stuck because they lack skill. They're stuck because everyone around them has a stake in the conversation — and they can feel it, even if they can't name it.
About Me
Before coaching, I spent 20+ years inside global organisations like Mars and Nokia — managing the friction between Sales and Logistics, navigating legal bottlenecks, absorbing mid-quarter priority changes from leadership. When you describe your situation, I'm not guessing what it feels like. I've been in versions of that room myself.I left corporate because I kept noticing the same thing: the leaders around me didn't need more information or better frameworks. They needed one conversation with someone who could see the pattern they were too close to notice.That's the work I do now. I'm the person with no stake in your org chart and no agenda except clarity. My job is to notice what you can't — the pattern your team keeps repeating, the decision that won't resolve itself, the strength you're using in the wrong context that looks like a weakness.I'm direct, but not in a way that puts people on the defensive. Clients describe the experience as honest but impossible to fight — because I'm rarely pointing out what's wrong.More often, I'm showing you where something you think is a flaw is actually a rational response to a broken context, or where you're already doing something well that you haven't recognised yet. People tend to leave our conversations feeling clearer and more confident — not one at the expense of the other.ICF Master Certified Coach — one of fewer than 5% of coaches globally holding this credential. 15+ years of coaching experience. Based in Bucharest, working with leaders across Europe, Asia and the US.
Testimonials
"Thank you for all the great conversations, your patient listening, and the useful advice that you gave to me. You were really a big help to me during my first year of navigating [Company name] and I know much of your feedback will stay with me for years to come."
Head of Marketing, European manufacturing group
"Adriana’s directness challenged me to see past my usual perspectives, without ever feeling judged."
VP, Global Tech
"Adriana is an exceptional active-listening coach who quickly understood my character and challenges with minimal input. She has a rare ability to read people and get to the core of what they need. Your guidance genuinely helped me become a better version of myself through practical advice and thoughtful recommendations. I also appreciated her structured communication approach, which helped me express myself more clearly and confidently."
VP, Global Logistics Company
"I have been exposed to good quality coaching services for several years, and I found my interaction with Adriana quite different. What Adriana brings to the table is this sense of absolute calmness. She was very organized in her approach, and she used powerful questions in a manner that allowed me to discover creative solutions to my problems."
VP, Global NGO
"Adriana's unique blend of calm, presence and well-spotted questions and insights, along with her sense of humour, make the sessions with her extremely useful. You become clearer about what is important to you, more courageous and confident to take action."
Marketing Director, Global FMCG
Resources
Feel free to download resources from my coaching practice.
WHAT AMERICANS WON'T TELL YOU
Your American colleagues have already drawn conclusions about you — and nobody will say them out loud. These five gaps show up in almost every cross-cultural coaching engagement I run.This PDF is for European leaders working in American-headquartered organisations, or managing across that divide regularly.It names what's actually being read in the room — directness, silence, certainty, self-promotion — and how to close the gap without performing a version of yourself that isn't you.
WHEN YOUR STRENGTH BECOMES THE PROBLEM
The thing that got you here is probably the same thing that's getting in your way now. Most leaders don't notice it because it still looks like competence — until someone quietly stops pushing back.This PDF is for senior leaders who are performing well by most measures but sense something has shifted in how their team responds to them. It maps the four most common ways a genuine strength turns into a blind spot — and what to do differently.
WHY YOUR LEADERSHIP TEAM IS ALIGNED ON PAPER BUT NOT IN PRACTICE
Your team nods in meetings and then does something slightly different afterward. It's not resistance — it's a signal that the real conversation hasn't happened yet.This PDF is for leaders who run functional or cross-functional teams and keep hitting the same invisible wall: decisions that don't stick, priorities that quietly drift, people who agree and then don't.It names the five most common places alignment breaks down and what a real conversation about each one looks like.
Book an Exploratory Call
If there's something you can't quite see clearly — I offer 30-minute conversations where I share what I notice.